DS Financial Services are a regulated Independent Financial Adviser firm, specialising in financial  solutions relating to most areas of financial planning.

Established over 25 years ago, we offer a full financial planning service and as Independent Advisers it means our advice considers the Whole of Market because we are not tied to any bank, insurance company, pension, investment or other product provider - We always act as your agent and not theirs.

So in that repect we are probably just like most other IFA firms - so why are we different?

Well, our difference lies in the way your monies become invested, because most IFA's genuinely believe they are good investment portfolio builders and fund selection experts when, because of the constant evolution of new techniques, generally they are not.

We believe that financial advisers should concentrate on the financial planning for a client, because that's what they do best, then to appoint a specialist Discretionary Investment Manager to deal with the physical management of the funds, because that's what they do best.

Interestingly, the Financial Services Authority who regulate the industry also agree with this sentiment.

Our proposition is different because we do not to follow the mainstream and as a consequence of this we know our customers are treated fairly due to the strong working partnerships we have forged with other proven professional specialists. Our clients are offered what we consider to be the most complete Financial, Investment and Advisory Service available on terms which are extremely competitive.

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